New Age Marketer Focused on Cost-effective Results
Entrepreneurship is in my DNA. I was born to market products, services and ideas. Earned a marketing degree in college and have been a professional marketer for most of my career. Gen X-er by birth and geek by choice, I have mastered the use of technology to market stuff. Websites, email, social media, online video are my weapons in the fight for attention in a world of clutter. Collaboration, experience and thoughtful execution are how I get outstanding results at or under budget.
Social media, blogs, web content
Web content manager: Pride Technologies (Phoenix, July 2012 to present). Draft, edit and publish website content exclusively for a Fortune 100 financial services firm (TIAA-CREF) paying special attention to brand voice and search engine optimization (SEO).
Social Media Manager: TIAA-CREF (Denver, June 2008 to June 2012). Developed content strategy and managed more than 60,000 connections via social media.
Grew myretirement.org from start-up to over 40,000 in four years. Routinely attract 25% of members back to the site each month. Commanded 30%+ email newsletter open rate.
Managed the strategy and content for these social media channels for a Fortune 100 financial services firm: myretirement.org, Facebook, Twitter, LinkedIn.
Blogger: collegebaseball360.com | rememberrosenblatt.com (Denver/Omaha, July 2009 – present.) Research and write blog posts around the topic of college baseball and live tweets from NCAA College World Series in Omaha, NE. Interview NCAA coaches & players, produce, edit & publish video to YouTube.
Web Commerce Entrepreneur: mytrailsign.com (Denver, Feb 2003 – Dec.2007) Launched and managed all aspects of sideline business selling personalized ski trail signs via proprietary domain and eBay.
Brand Strategy & Integration: TIAA-CREF (June, 2008 – Dec 2010) Managed research and development of branding and messaging for a Fortune 100 firm of 7,000 employees.
Financial Education Seminar Marketing Manager: TIAA-CREF (Denver, Sept 2005 – June 2008) Developed and integrated seminar best practices for sales consultants. Initiated ROI tracking program.
Financial Consultant: TIAA-CREF (Denver, Jan 2000 – Sept 2005)Assisted individual investors in making investment and insurance decisions. Trained and mentored new consultants joining the firm.
Investor Services Representative: American Century Investments – (Denver, Sept. 1996 to Jan. 2000) Developed and fostered business relationships with high net-worth clients by assisting them with fund selection and service issues via telephone.
- FINRA Series 7, 63 & 26 registrations
- State of Colorado insurance license – life, health, variable annuities
- V.P. Operations: Nature’s Way (lawn care). Managed all marketing and general operations of organic lawn care business. Grew client base by over 500% in four years.
- Chairperson Big Blue Fundraising Drive: Gymnastics Unlimited (Video)
- Colorado Master Gardener: Broomfield, CO Extension Service
- Volunteer coordinator: Denver Bridge Project, mentoring venture between TIAA-CREF and University of Denver School of Social Work